You have a powerful presence, influential, a creative leader of highly engaged and motivated creative and innovative employees. With the creative innovations you have, you want to sell your idea results to your clients. How can you communicate these ideas to others?
Your great ideas will go nowhere without the great communication you provide. Beyond just presenting to executives in your organization, you need to lead with presence to communicate new ideas to prospective clients outside your organization. Knowing what to say and how to say it are just as important as how you dress, walk and stand when talking to others you want to buy your ideas.
“The goal is to provide inspiring information that moves people to action.”
–Guy Kawasaki
With inspire confidence and empower listeners, your presence holds your audience for you to communicate your new ideas for your prospective clients to buy from you. Sparking your prospective clients with thought-provoking ideas needs you to use your presence when you communicate new ideas to them. Your effective performance needs to have your prospects sitting at the edge of their seats listening to how your idea can help make things more efficient in their operations.
Delivering a presentation ultimately means delivering a performance. Making a connection with your audience is hugely important when presenting. This means having good eye contact with your audience.
You know how to generate ideas, create those ideas and produce those ideas for business breakthrough results within your organization. In taking your ideas to the next level in communicating your ideas to prospective clients, you need to demonstrate your presence not just in the way you walk and stand, as well as in how you speak and talk about your idea.
Bringing your passion and enthusiasm in while you talk about your ideas does essentially get people’s attention.
Framing your idea in terms that resonate what your prospective clients need is how you wake up others in getting them to
Using emotion to wake-up your audience to getting them to understand why your idea matters to their needs is of big importance.
“Audiences forget facts, but they remember stories. Once you get past the jargon,
The corporate world is an endless source of fascinating stories.”
-Ian Griffin
Make your idea as relevant as possible. This makes sure your prospects can achieve the results you mention. The more your idea rescues your prospects from struggling the way they do currently the better. Paint a precise picture of what the problem, challenge or difficulty others experience, the more the will consider your idea. You want to show that the current status quo is unappealing to your prospects. They are not getting the results they want.
Once prospects can get behind your idea, work with them to influence at least 10 percent of their employees. The reason for the 10 percent is because researchers found that groups of people of 10 percent are big decision-makers that will get the majority of employees to adopt their belief and the idea.
“It always comes back to the audience you’re trying to reach, and the way they think about their problems and desires.”
–Brian Clark
As a business leader, you can’t escape the need to communicate. Harness your exceptional communication skills to deliver confident and successful presentations. Inspire others as you get buy-in by connecting your unique ideas for effective and efficient work environments.
“Communication works for those who work at it.”
–John Powell